MISSION

Connecting nature, sport, and wildlife with a higher purpose, Lynsey's brand journey is about empowering the unseen and breaking down barriers. As a catalyst for change, she honors people for their actions, not appearances, and gives a voice to those without. Her feminine approach creates a seamless existence with nature, allowing her to be a bridge for humans seeking connection and place.

Through her apparel line Unicorn Picnic she brings designs drawing inspiration from natural forms. Lynsey’s commitment to conservation of wildlife migration pathways lead her to create Thewildlandscollective connecting conservation minded owners with vital habitats.

CAREER

Dyer is a multi-sport athlete, green real estate advisor, artist, a transformational breath-work facilitator, drone pilot, and filmmaker. She is on a mission to help more people to their highest potential on an off the mountain. She spends her free time advocating for conservation.  

As a professional skier, Lynsey’s career has spanned over a decade. Lynsey has skied on 6 continents, won every big mountain competition she’s entered, been awarded Female Skier of the Year by Powder and Freeskier Magazines multiple times, and cemented her place as one of the best big mountain skiers in the world while inspiring a generation of young female athletes through popular Ted talks on 'Skiing like a girl', viral funny pieces like Shit SkierGirls say PrettyFaces; the story of a skiergirl film, and co-founding SheJumps.org. 

Dyer has starred in films and commercials from Teton Gravity Research to Warren Miller, Chevy Trucks to beauty brands like Mary Kay. She was the first female to launch off the infamous 70 ft Fat Bastard and Cave air cliffs outside the Jackson Hole mountain ski boundary and the first female on the cover of Freeskier Magazine. 

As a creative Dyer’s photography has been showcased in National Geographic Magazine and on billboards for GoPro. Her clothing designs sell out regularly on UnicornPicnic and her podcast, Showing UP with Lynsey Dyer made the top 40 in its first season and sees 20K downloads per release. 

As a filmmaker, Lynsey produced and directed the first all female ski film Pretty Faces after fundraising $113K on Kickstarter.  Pretty Faces went on to become iconic selling out 100 shows, wining many awards and shifting the industry to be more inclusive. The film also provided program funding for the 501C3 Dyer co-founded SheJumps.org. 

Dyer’s latest project, the Showing UP podcast, can be found live on Youtube as well as ITunes and Spotify. She loves to share stories that help us all remember that anything is possible especially with the help of nature.